For the last few months, we've been building Orbital™, your new home for insights. It brings everything together in one place, so you can understand your whole fan base, measure engagement across your fan guides and help centre, and drive growth.

Orbital™ now gives your ticketing, customer support, marketing and commercial teams one shared view. Use it to:

• Know your audience: who your fans are, where they come from and what they engage with.

• Cut support demand: see what fans search for and fill the gaps so more of them help themselves.

• Understand fans with access needs: real-time accessibility data, with no surveys needed.

Dashboard: Audience Traffic & Interactions

• Visitor statistics: Measure your reach and how many fans engage, with the numbers that keep partners and sponsors renewing.

• Location & viewing habits: See where your fans are, what they view most and what brings them back.

• Referrals: See where your fans come from, who sends them and how your partners perform.

• Campaigns: Use UTMs to track ad spend, partner performance and how well your social and digital promotions work.

• Sponsors & partners: Every link click is tracked automatically, so you can see how many fans clicked promoted content.

Dashboard: Search Insights

• Terms: See what fans search for and which searches return no results, then use that to grow a self-service knowledge base.

• Content popularity: See which guides and articles perform best, and use what you learn to get more from future content.

• Identify Content Gaps: Spot gaps in your support content, fill them, and cut support demand through the season.

Dashboard: Accessibility

• Understand: See how many fans with access needs use your resources.

• Signals: See your whole disabled audience at a glance, so you can plan EDI improvements from data and put money where it has the most impact.

• Personalisation: Understand your audience's eligibility and needs in real time, without intrusive surveys.

• Accessibility panel: See how fans adapt your content to suit their needs, and use that to shape your comms.

Orbital™ is the first-of-its-kind real-time analytics suite that gives you data on disabled fans without surveying them. It's the missing link between accessibility and commercial.

FAQ

How do I get started?
Orbital™ is live now for all Different Breed customers on every plan. Jump in and explore. We'll also run webinars over the coming weeks on topics like using your guides as ad space and acting on accessibility insights.

What happens to my existing metrics?
All your existing data has already been migrated into Orbital™.

The only data not migrated is UTM tracking data. The way the old system tracked this data is incompatible with Orbital™. We will provide customers with a CSV export of any data collected.

When Will Orbital™ Replace The Old System?

From today, the old metrics system will stop tracking new events, and its dashboards will be removed on 31 October 2026. All your data has already been moved to Orbital™, so nothing will be lost.

We can't wait to see how your teams use it. If you need anything, email us at help@differentbreed.events.

Till next time!
The Different Breed team